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Keeping the Blues Alive Foundation


As music lovers migrated from stage to stage onboard Blues Alive at Sea VI - high-fiving passersby, sipping Evil Bahama Mamas and shaking their hips – something else special was happening on this floating music festival: philanthropy!

If any word could summarize the audience of Joe Bonamassa’s blues festival at sea, it would be generous; over $136,000 were raised during the 4-day festival for the Keeping the Blues Alive Foundation – a 501(c)(3) registered non-profit founded by Joe in 2011. Keeping The Blues Alive Foundation conserves the art of music in schools by funding projects, scholarships, and grants that preserve music education for the next generation. Thanks to generous corporate sponsorships and individual donations, KTBA has reached over 70,000 students with over $600,000 contributed so far to weekly donations for music education programs and scholarships all over the country.

Fundraisers held on board 2020's Keeping the Blues Alive at Sea VI to support the KTBA Foundation included the following: an exclusive Joe Bonamassa Meet and Greet; raffles for three beautiful, signed guitars (one by last year’s artists, another played on board and signed by Paul Thorn and a third signed by the legendary Buddy Guy along with his album); an interactive wine tasting curated by Ira Goldberg (a KTBA Board Member/Wine connoisseur); and a special whiskey tasting hosted by Whiskey Church!

In addition to regular scholarship funding, KTBA donations have funded over 390 different music projects ranging from new instruments, sheet music, teacher development programs and unique experiences for at-risk youth in schools across America. The KTBA music festivals have played a major part in reaching thousands of students and supporting them on their musical journeys through life, and we could not be more honored, proud, and thankful for YOU, our BLUES Cruisers who blew us away with your support. Thanks to this record-shattering contribution by you, Joe, and Norwegian Cruise Lines, the foundation has successfully begun the process of allocating funds to exciting new ventures.

With another Blues Alive at Sea planned for 2021, exciting artist lineups and charity fundraising activities are already in the works. For more information on the work we do and how to donate, please visit www.keepingthebluesalive.org.

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